// our expertise//

Conversion Rate Optimization & Analytics

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Optimize Every Touchpoint. Measure with Precision. Scale with Confidence.

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In today’s fast-paced, data-centric landscape, driving traffic isn’t enough — every interaction must convert. At Gentenox, we merge UX intelligence, rigorous testing, and AI-driven analytics to refine customer journeys, improve conversion performance, and reveal what’s truly moving the needle.

How We Work

Our CRO & Analytics engagement is collaborative and structured:

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Discovery & Benchmarking

Assess current funnel performance, UX issues, and baseline metrics

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Heatmap & Behavioral Analysis

Diagnose friction and optimize flow

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Hypothesis & Test Planning

Prioritize experiments across landing pages and journey milestones

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Design, Build & Deploy

Create functional variations and test packs

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Continuous Optimization

Track results, iterate, and expand successful patterns

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Reporting & Recommendations

Communicate insights and refine strategy based on real results

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Our process balances speed, precision, and scalability — ensuring every change moves actual KPIs.

What We Deliver

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//01. UX Audits & Journey Mapping

Before optimizing, we understand. Our UX experts systematically audit your digital experiences — including landing pages, navigation, forms, and checkout flows — to uncover friction and lost opportunities.

By mapping customer journeys and user behaviors, we identify patterns, pain points, and moments of hesitation. This foundation enables us to re-engineer experiences that feel intuitive, reduce anxiety, and guide users toward the desired action.

//02. A/B Testing & Personalization

Hypothesis-driven testing brings clarity:

  • We design and run controlled experiments, testing headlines, CTAs, layouts, visuals, and offer structures.
  • Personalization rules are applied based on segmentation and user journey stage, delivering tailored experiences at scale.

This ongoing experimentation model ensures that decisions are based on data, not assumptions — reflecting the approach of leading CRO firms.

//03.  Landing Page Design & Funnel Optimization

Clicks alone aren’t enough — we design to convert. Our team blends psychology, design best practices, and performance data to create conversion-led landing pages that inspire action.

Using principles from behavioral science and clean UX patterns, we structure funnels that guide users from awareness to decision — minimizing friction and maximizing clarity. Each revision is validated through testing to ensure it contributes to measurable uplift.

//04. Real-Time Dashboards & Analytics

Transparency is non-negotiable. With real-time, customizable dashboards, you’ll have full visibility into CRO efforts, campaign performance, and content metrics aligned with your KPIs.

We integrate data sources — website interactions, ad platforms, CRM, and more — for a clearly consolidated performance view. This allows you to track trends, identify rising opportunities, and address leaks before they grow.

//05. AI-Driven Strategy Optimization

Our analytics go beyond static reporting. We use advanced models to predict behaviors, recommend hypotheses for testing, and dynamically adjust media spend and content focus in real time.

This evolving, insight-led system mirrors the AI-powered approaches that top agencies are adopting for CRO — where experimentation and automation meet intelligence.

//06. Attribution Modeling & ROI Tracking

Not all touchpoints are equal — attribution helps us understand which interactions truly drive growth. We design full-funnel models to assign credit, assess channel value, and calculate return on investment.

Through continuous tracking of conversion paths — from first click to final conversion — we offer clarity into which campaigns, channels, and content pieces deserve scale — and where optimization is needed.

HockeyStack’s recent insights highlight this evolution in marketing tech, with AI-led analytics shaping smarter attribution and performance decisions.

What We Optimize And Why It Matters

Conversion optimization isn’t just about tweaking buttons or headlines — it’s about improving the full experience across every interaction. At Gentenox, we focus on optimizing both micro-moments (like form fields, CTA placement, copy) and macro-journeys (like onboarding flows, sales funnels, and campaign paths).

//Here’s what we commonly improve//

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Landing Pages

We turn static traffic dumps into performance assets — structured for clarity, speed, and action.

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Forms & CTAs

We remove friction, reduce fields, and test layouts to increase submissions and sign-ups.

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Checkout Flows

For eCommerce or SaaS, we streamline steps and reduce cart abandonment.

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Navigation & UX Patterns

We ensure users can find what they need — faster.

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Page Speed & Load Experience

Faster sites convert more. We optimize performance to reduce bounce and boost flow.

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Mobile Experience

We design for how real users scroll, tap, and convert on the go.

Every decision is grounded in data, behavioral insights, and clear KPIs — so every improvement moves your metrics, not just your layout.

Why Brands choose Gentenox

Gentenox combines data rigor with design intuition — a rare blend that drives conversion performance and sustainable growth.

//What sets us apart//

End-to-end UX, CRO, analytics, and AI integration

Continuous experimentation, not one-off fixes

Custom dashboards for centralized intelligence and speed

Focus on measurable ROI, not vanity metrics

Scalable frameworks that carry forward wins

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We’re not just optimizing — we’re building conversion systems that evolve with your brand.

Let’s Increase Your Conversion Velocity

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Do you need a CRO partner who pairs UX expertise, analytic toolkit, and AI agility? Gentenox is ready to architect your optimization roadmap and accelerate performance.